Nothing is more inspiring, than a direct face to face conversation. We'd love to host you in so.what showroom. Make an appointment at your convenience, have coffee or champagne, try on our designs, but first of all absorb them with all your senses - did you know they even have a scent?
so.what showroom is made with love and respect to women, fashion and art. You will find here exquisite clothes and atmosphere. Getting an unobtrusive attention you will feel as easy as when meeting your best friends. Isn't it the way you like to shop?
Everything in on our showroom has it's history and we like to take from it. There is a bit you can see as well - 1830 original vaulted ceiling reminding us how much work it took to restore the place.
so.what designs are about unobvious elegance. You can tell that by our showroom too. There's a method in this madness.
So.what is a ready to wear fashion brand joining respect for craftsmanship and high quality fabric. Unconventional, well-tailored sustainable woman clothing.
The story of the brand is actually the story of a dream that took a long time to mature and finally became a trigger to put everything on the line - an attempt to turn a passion into a life idea. And if it doesn't work out... so what! Our clothes are inspired by travels, people and experiences. They are the answer to a long search for the definition of beauty and style. Yet, we are convinced that this answer will continue to evolve and change with us. Just like the accessories to the dresses. A woman who chooses so.what is aware of current trends, but also of the challenges of the changing world. She wants to look phenomenal, but does not want to achieve this at the expense of long preparations. She is focused on comfort, which is why she needs clothes that can evolve with her - they will be perfect for a business meeting in the morning, and in the afternoon, worn with trainers, they will play their part in conquering the urban jungle. The collections are created in Poland by a team of carefully selected professionals. For the production of our clothes we use the best, natural materials. Most of them are found in the mecca of high quality fabrics and love for fashion - in Italy, but we also cooperate with selected Polish manufacturers. Do not let the name of our brand fool you - we are uncompromising when it comes to quality.
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